Your Guide to Successful Affiliate Onboarding Like a Pro

For users that prefer using API as a means of pulling your data from the affiliate program, not that not all affiliate programs have API support. If you see API as an option when you want to connect a program, it means it is available. Otherwise the traditional way to connect is with username and password.

affiliate onboarding

Send out a congratulatory message when they make their first sale or hit an established sales target. The information provided by Growann (“we,” “us” or “our”) on (the “Site”) is for general informational purposes only. Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the site or reliance on any information provided on the site. Your use of the site and your reliance on any information on the site is solely at your own risk.

Walk Through Affiliate’s First Sale

You don’t want affiliates becoming disengaged to the point where they stop participating. You can use an email marketing service, such as Mailchimp or Constant Contact, to create and send the email to your affiliate list. These services allow you to create and save email templates, segment your list, and track engagement metrics. Leverage the power of Kiflo to recruit, onboard, and drive revenue across your affiliate, influencer, reseller and referral partner programs. Check in frequently during the onboarding process to build stronger relationships.

Be sure to provide your affiliates with the information and dedicated email addresses they need to stay informed and ask future questions to the affiliate point people within your company. Congratulate them on earning their first sales or lead generation incentive payment. Affiliate Onboarding is the process of introducing new affiliates to your affiliate program and lining them up to begin advertising your goods and services. From the moment an affiliate signs up until key points in events like their first conversion, an effective affiliate onboarding incorporates communication, direction, and support.

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The onboarding process is highly important if you desire your affiliate programme to grow. Affiliate revenue is the aim of the game, and this can be achieved by increasing the amount of affiliates promoting your brand – this comes from a positive experience. The affiliate onboarding process is the first impression that a partner gets of your brand. If they receive little support and feel the process is messy, meaning they can’t get started with their promoting straight away, that is not going to create a positive relationship.

  • Have marketing materials readily available for affiliates so they can begin promoting right away.
  • Having a guide makes your new hires more confident and makes the affiliate onboarding process smoother, but it also means they don’t have to contact you with every question or problem they might have.
  • Each affiliate will be different; some will have lots of experience, some will have none.

In either case, have a single email address that affiliates may use to reach you when necessary. These contents above may be used on your affiliate registration website and in affiliate communications such as a welcome email or getting started guide. Regardless of where you publish it, these facts must be sent to affiliates as soon as possible. The main goal of affiliate onboarding is to set up affiliates for success.

Some might have a lot of experience being part of an affiliate program, and it might be the first time for others. Think about where they’re coming from, the affiliate’s normal work pace, and ways you can get them comfortable with various aspects of the program. Onboarding helps your new inductees become familiar with the ins and outs of your affiliate program. It’s an opportunity to educate affiliates about the goals set for their participation in the program and the expectations for promotional efforts. Include important details such as commission rates, cookie duration, average earnings per click , and conversion tracking reports. This will help the affiliate understand the financial benefits of the program and how they can maximize their earnings.

Your affiliate onboarding is a perfect opportunity to showcase how simple and reliable your payment process is. Of course, to do this, you need a great payment process to begin with, which is why we created our integrated payouts service. For example, if an affiliate has a YouTube channel, consider reaching out to them to set up a brainstorming session to help them develop unique video content. Or if your affiliate is new to the industry, provide them with more hand-holding support, such as explaining your affiliate program in detail or giving examples of other affiliate promotions for guidance.

Guidance, communication and support are key in ensuring that your affiliates feel that the partnership will be a success. Affiliate compensation may include incentive compensation, such as commission payments for sales or leads from affiliate referral marketing. Performance measures requiring payouts may also be tracked through a platform for ad networks that match ads with publishers or a different type of affiliate software platform. Because the type of possible affiliates that your company may deal with is in a broad range of specialties, affiliate payments structural types vary. Despite often being overlooked, affiliate onboarding is key to successful affiliate promotions. To create a positive onboarding experience, take time to prepare affiliate communications and resources which will ultimately help in the long run.

affiliate onboarding

At any point in time, you can edit an existing affiliate program by clicking the + icon and you can edit and view detailed reports. If you click on the Programs page, you'll be able to find and discover new affiliate programs. This is where you can also connect programs you are already signed up to. UpPromote Dashboard shows you details of your affiliates’ sales, orders, clicks, etc so you can easily track their performance. They’ll make sure you have a smooth onboarding process, and the top-tier support you need to succeed. Create a bonus or commission-boosting incentive scheme that offers affiliates the chance to generate conversions within the first 30 days of joining your program or so.


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